We remember stories better than isolated facts – our brains are wired to understand context. A well-told story makes information easier to grasp, more engaging and far more memorable.

Strenghts:

✦ Creates emotional connection – we care about what we can relate to.

✦ Makes complex information easier to understand, as stories help us see the bigger picture.

✦ Increases motivation – a strong narrative sparks curiosity and the desire to learn more.

✦ Research shows we remember up to 22 times more when facts are embedded in a story.

✦ When used well, storytelling can shift perspectives and inspire action.

Things to consider:

🔍 The story must be relevant and clearly tied to the learning objectives – otherwise, it can become a distraction.

🔍 The story should reflect the learners’ context and challenges, so they recognise themselves in it.

The example show A storytelling-driven e-learning programme developed for DEKRA, focused on remote-assisted inspections (RAI).